I remember one Christmas when I was a kid my mom gave my dad a navy blue sweatshirt with bright block letters that read, “What part of NO didn’t you understand?” All the grownups in the family laughed as dad pulled the shirt out of the box and read it aloud. It seemed to me that he wore that sweatshirt all the time…to my school events, when washing his car, even to church. Everyone thought it was so funny and clever. I thought it was dumb. Of course I was 12 and the only thing that was cool to me at the time was New Kids On The Block. Wow. Did I just admit that on my professional blog? Anyway, I remember that silly sweatshirt and how it’s message is clear: my no means no and that’s that. As professionals, how do we handle NO? Do we give up and walk away, or do we see it as a chance to push and push until we get our way? Do we see it as a negative force or do we see it as a good thing? I’m in the process of re-reading a great little book entitled Go for No! by Richard Fenton and Andrea Waltz. I’ve included a brief video below about it. When you change your perception of NO, it becomes your best friend in sales! It’s the only word you will want to hear! After reading this powerful little book, you won’t find yourself cringing at the sound of no, like I did when dad wore that sweatshirt to my jr. high dance… You will happily embrace NO! Go for NO and see your successes grow!
